FIAT in LA Times Blog

[Dan Sarandrea (Phila)]

This was posted by "the FIAT RN" over at Mirafiori so I thought I would post the link here, too.

Covers old ground, refers to a brand image survey, and the comments are interesting.

http://latimesblogs.latimes.com/uptospeed/2009/02/fiat-returns.html

 

[bb4re]

I currently am doing research work...

...with TNS. Wish I would've been a part of that study group!

 

[robsvibe]

Fiat in N America

The lagging economy would be the only thing holding Fiat back in N America in my oppionion. I doubt that many people over 40 years of age have any clue as to how Fiat did here good or bad back in the day,let alone the newer drivers out there.And lets not forget that Fiat wasn't the only one back in the day with rust issues etc,,,
If they play up our beloved classics and market their new cars well,there's no stopping them.Give the new generation here a chance to buy affordable Italian styling and spirited driving experience,not to mention something new to drive other than the same old options year after year and Fiat will be en Vogue once again guaranteed !