In the marketing world, this is known as brand identity inertia. Once a brand identity (what any given qualities associated with a given brand) has been established, it becomes ingrained into the market's mind and is very difficult to change. This is why car manufactures go racing to win. These victories become the public image of that brand, over time and publicity those victories and good PR becomes ingrained into the market's mind even when their production products have ZERO commonality with the vehicle that did the winning. What the market cares about is that public image of being a winner and being associated with that brand-tribe, it is also know as Social Status.
Fel-Pro is an established American "Hot Rodder" brand. They built their reputation for quality gaskets many decades ago. Much like Fram's oil filters that were once good, they have been de-contented by bean counters, management, driven by the President-CEO and Board of Directors to produce as much profit and return on investment for their share holders, investors, bankers all else does not matter. The brand rides on their past of being good even if their current offering is junk. In the market's mind, their past reputation is reasons enough to make the purchase. The other way this game is played, customers are offered ZERO purchasing options for what they need aka Monopoly.
*Think of that ad lingo, "Pennsylvania Grade Crude Oil" being advertised as the best for making engine oil and how that stuck in the market's mind for decades.
These days, products offered by companies must be very carefully analyzed before even being considered to be used. Brand and reputation should have about zero value as how their product-offering actually performs matters most. It is only after their offerings have been proven in the most demanding conditions that a return purchase should ever be considered.
Bernice