I love all of the luxury convienence options most new cars come with. But I'm not ready to spend a bunch of money to get them. Top of my options list would be the keyless door locks (don't even have to push a button, just keep a key fob in your pocket) and keyless push button starting. Next is Bluetooth radio/phone interface (but that's cheap and easy to add). Power windows are nice too, along with AC, love me some AC! But those are available on an X. Power seats and mirrors aren't high on my list because I rarely adjust them once they are set.
What I'm not sure of is all the "safety" nanny options that seem to be in vogue these days. I can understand the value of most of them - if you ever need them. But I think they allow folks to drive without paying attention. That's a bad thing. Maybe a car should "re-educate" a driver who was "driving" when a safety nanny function activated (panic stop for example) by shutting down completely and not allowing that person to drive again for, say, a week. Then folks would have some incentive to pay attention when they drive? Pay attention or don't drive!
Now, I would LOVE to have a few options on my truck/tow vehicle (I know, not an X, I digress) Invisible trailer, trailer tire pressure monitoring, kneeling down to hook up the trailer, auto trailer backup Those are the kinds of options that make me think about reaching for my wallet! (Until I see current truck prices!)