500 to be "only Fiat-badged vehicle sold in U.S."

seattlex19

Mac (RETIRED, pm off)
A brief note found in the news today...
http://blog.marketplace.nwsource.co...ia_makes_inroads_with_pickups.html?cmpid=2627

Fiat has officially announced its retro-styled 500 hatchback will be coming to North America in about 18 months. The car will be sold through Chrysler dealers nationwide and will be the only Fiat-badged vehicle sold in the U.S. The company didn't give a sales prediction, but the Italian automaker is likely eyeing a goal of at least 40,000 units a year, just under the volume of BMW's Mini brand. While Fiat will supply Chrysler with the underpinnings of six vehicles, each will be Chrysler-badged and wear sheet metal unique to the brand.
 
What PR bull.

And watch, the new Fiat-badged 500 will outsell all other Chrysler-badged Fiats combined. :nod:
 
It is a good spring board like the MINI now offering more models, Fiat could expand and offer more retro styled small Fiats for the US and world markets...it could be a very good thing. I mean do you really need a Fiat 300C or a Fiat Town and Country?
 
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