Rear Trunk Insulation Kit at Obert's?

[Dan Sarandrea (Phila)]

While window-shopping at Chris's site, I stumbled across this, billed as a "Rear Trunk Insulation Kit."
http://www.fiatplus.com/REAR-TRUNK-INSULATION-KIT.html

I've been on the forum since 2007 and I honestly can't remember anyone ever saying they have this, or for that matter anyone ever talking about it. Has anyone seen one of these installed?

 

[artz1731]

First I have ever seen this. Interesting.