First thing to do is easiest: slack the clamps that hold the cables to the window and see if the cable runs more freely. If it does reposition the window to be properly aligned in its channels and try again.
But if the problem is in the regulator and cables.... Rubbing and tangles inside the regulator is the most common cause. The cables have to be wound evenly on the regulator shaft, in a neat one-layer wrapping with each turn lying smoothly next to but not over its neighbor, but if you are not very careful diring the install they will get loose.
Other possibilities are less likely because you would have noticed them during the install include misrouted cables, a bad pulley, or something stopping the window from moving freely.