I did and posted this there:
http://jalopnik.com/5645633/does-the-fiat-brand-have-a-hope-in-hell-of-succeeding-in-north-america
Part of how FIAT might do in North America will depend on how good the cars actually are. While the new FIAT 500 has done well in the EU and else where, American's do not really like small cars, they generally like BIG cars with BIG engines.
FIAT will need to market their ability to deliver a quality small car that offers exceptional value.
FIAT must deal with the Automotive media that is bent on never allowing the, "Fix It Again Tony" totally un-reliable, rust heap reputation to die or every fall out of the motoring public mind.
Hemmings Sports & Exotic as a Q&A column titled, "Fix It Again Tony.." This is just one example of how the car media keeps the crappy cheap image of FIAT well and alive in North America.
I'm skeptical that FIAT can really make the North America car market work for them given their current offering, their past reputation, the anti-FIAT agenda of car journalist and media in North America and more...
This comes from a FIAT owner who still owns one to this day. Even if my perception and technical insight into what FIAT cars really are, they might still be very un-fit for American car owner's consumption.
It is worth noting that BMW, Honda, Toyota and others design and build cars specific to the North American ca market that could not be sold elsewhere in the world.. Like the Mercedes ML series, American Accord, Toyota Tundra and etc..
Historically, Americans do not like Italian cars in general, unless it is a "Ferrari".
They have a very difficult road to travel ahead...
Regarding the x1/9:
One correction is in order..
The x1/9 was never really a FIAT, it was designed mostly by Bertone with some technical help from FIAT, used FIAT mechanicals (128/Ritmo) and the bodies were built by Bertone from day one. Within two years of production, Bertone took over most all of it's production complete.
Mr. Bertone convinced Mr. Agnelli to build it while most of FIAT management despised it from day one and never wanted to produce it. Mr. Agnelli like the design and basically forced the car design upon FIAT's management.
http://jalopnik.com/5645633/does-the-fiat-brand-have-a-hope-in-hell-of-succeeding-in-north-america#
Wait tillBernice see's the lates Jalopnik discussion of Corporate Fiat