Interesting...
Well...Mr. Obert, you are nationally known in the Fiat circles. My mechanic mentioned your name over ten years ago, way before I joined Xweb. It's been a privilege to have you here because of your knowledge.
Likewise, I share your sentiments regarding the publics misconceptions about or cars. But I must demur in that the simple lack of awareness vastly exceeds any misperceptions. These cars simply don't matter to the general public. Of course, they mean worlds to us!!!
I started the thread...the "Official X1/9 market value thread" with exactly your themes in mind, and to cite real world examples in order to solicit commentary, and you have commented there, please continue to do so.
To sum it up, Fiat, even in it's halcion days here in America, was never widely held as some great automotive phenomena, perhaps 125,000th of a percet of Ferrari, or something thereabouts. This has only decreased. The public percept of Italian cars is two things, Lambo and Ferrari, and I'd say more people more readily know that Ferrari is Italian.
I too would like to see public perception change, but on the other hand I don't see how that would substantially change much of anything if it did......do you? The values go up? We'd have to pay more. More parts available? They'd be more expensive. There are probably close to as many parts as are required, just not quality parts!!! QC for second or third tier parts makers is dismal, to put it mildly.
Just my thoughts, But I want to end by saying that I appreciate everything you have done, and are doing, for the Fiat brand and community in this country and I admire you greatly and it's a privilege to be on this board with someone of your stature.